A proposal is your first real sales document — it should sell the experience, not just list a price. This template balances a warm introduction with the concrete package details clients need to say yes. Send it before the contract, once a client has expressed interest but hasn't booked yet.
This is a starting point, not legal advice. Contract laws vary by state, province, and country. Have a licensed attorney in your jurisdiction review this template, and adjust the bracketed terms, before you send it to a client or rely on it to protect your business.
Thank you for considering [Business Name] for your [session type]! Below is a proposal tailored to what we discussed, including package options, pricing, and next steps.
[Package 1 Name] — $[Amount]: [X] hours coverage, [X] edited images, [inclusions].
[Package 2 Name] — $[Amount]: [X] hours coverage, [X] edited images, [inclusions].
[Add-ons]: extra hour ($[Amount]), rush editing ($[Amount]), printed album ($[Amount]).
Proposed session date: [Date]
Gallery delivery: within [X] business days of the session
Booking deadline to secure this date: [Date]
To reserve your date, we'll send over a contract and retainer invoice for [X]% of your selected package.
Questions before booking? Reply to this proposal or reach out at [contact info] — we're happy to walk through details.
Treat it as a starting point, not a finished legal document. Contract law varies by state, province, and country, and this template cannot account for every situation. Fill in the bracketed terms, then have a licensed attorney in your jurisdiction review it before you send it to a client or rely on it to protect your business.
A warm, specific introduction referencing what the client shared, clear package options with pricing, a proposed timeline including a booking deadline, and a clear next step (usually: sign a contract and pay a retainer) — proposals that read as generic price sheets convert worse than ones that reference the client's specific event.
A proposal is a sales document meant to win the booking; a contract is the binding agreement signed once the client says yes. Proposals are usually more visual and benefit-focused, while contracts are more legal and detail-focused.
Yes — a soft deadline (e.g. "this date is held for 5 days") creates urgency and protects you from holding a date indefinitely for a client who may be shopping around with other photographers.
Load this template into SupaBook and send it from the same place as this client's contracts, proposals, and invoices, one client record instead of scattered files. Plans start at $15/mo.
Canonical page: Photography Proposal Template (Free) canonical page