A proposal is your first real sales document — it should sell the experience, not just list a price. This template balances a warm introduction with the concrete package details clients need to say yes. Send it before the contract, once a client has expressed interest but hasn't booked yet.
This is a starting point, not legal advice. Contract laws vary by state, province, and country. Have a licensed attorney in your jurisdiction review this template — and adjust the bracketed terms — before you send it to a client or rely on it to protect your business.
Thank you for considering [Business Name] for your [session type]! Below is a proposal tailored to what we discussed, including package options, pricing, and next steps.
[Package 1 Name] — $[Amount]: [X] hours coverage, [X] edited images, [inclusions].
[Package 2 Name] — $[Amount]: [X] hours coverage, [X] edited images, [inclusions].
[Add-ons]: extra hour ($[Amount]), rush editing ($[Amount]), printed album ($[Amount]).
Proposed session date: [Date]
Gallery delivery: within [X] business days of the session
Booking deadline to secure this date: [Date]
To reserve your date, we'll send over a contract and retainer invoice for [X]% of your selected package.
Questions before booking? Reply to this proposal or reach out at [contact info] — we're happy to walk through details.
Treat it as a starting point, not a finished legal document. Contract law varies by state, province, and country, and this template cannot account for every situation. Fill in the bracketed terms, then have a licensed attorney in your jurisdiction review it before you send it to a client or rely on it to protect your business.
A warm, specific introduction referencing what the client shared, clear package options with pricing, a proposed timeline including a booking deadline, and a clear next step (usually: sign a contract and pay a retainer) — proposals that read as generic price sheets convert worse than ones that reference the client's specific event.
A proposal is a sales document meant to win the booking; a contract is the binding agreement signed once the client says yes. Proposals are usually more visual and benefit-focused, while contracts are more legal and detail-focused.
Yes — a soft deadline (e.g. "this date is held for 5 days") creates urgency and protects you from holding a date indefinitely for a client who may be shopping around with other photographers.
Load this template into SupaBook and send it from the same place as this client's contracts, proposals, and invoices — one client record instead of scattered files. Plans start at $15/mo.
Canonical page: Photography Proposal Template (Free) canonical page