Social Media Management Contract

Overview

A fuller version for agencies managing multiple platforms and deliverable types for one client — with more detail on reporting, approval workflow, and content ownership. Pair it with a client onboarding questionnaire to gather brand voice and asset details before kickoff.

This is a starting point, not legal advice. Contract laws vary by state, province, and country. Have a licensed attorney in your jurisdiction review this template — and adjust the bracketed terms — before you send it to a client or rely on it to protect your business.

Social Media Management Contract

1. Scope of Work

Service Provider will manage the following platforms for Client: [Instagram / TikTok / Facebook / LinkedIn / etc.], delivering [X] pieces of content per platform per month.

Scope includes content planning, creation/scheduling, and a monthly performance report. Community management and paid promotion are [included / available as add-ons].

Client will designate one point of contact for approvals, responding within [X] business days per round.

2. Engagement Type & Independent Contractor Status

This engagement is (check one and delete the other): [ ] Direct engagement — Service Provider is contracted directly by Client, the end recipient of the work, with no other business acting as an intermediary; or [ ] Subcontracted engagement — Service Provider is engaged by [Hiring Business/Agency/Production Company Name] ("Hiring Party") to perform work on behalf of Hiring Party's own client. Where subcontracted, Service Provider's contractual relationship is with Hiring Party only, and Hiring Party remains solely responsible for its own agreement with the end client, including that client's payment obligations.

Service Provider is an independent contractor, not an employee, partner, or agent of Client or Hiring Party. Service Provider is responsible for their own taxes (including self-employment tax), insurance, equipment, and business licensing. Nothing in this agreement creates a joint venture, partnership, or employment relationship, and Service Provider is not entitled to employee benefits of any kind.

Service Provider controls the manner and method of performing the work and may, where subcontracted, be identified to the end client as the person performing the work, subject to any confidentiality or non-disclosure terms separately agreed with Hiring Party.

3. Payment Terms

Monthly fee: $[Amount] covering all listed platforms. Additional platforms are billed at $[Amount]/platform/month.

Invoices are issued on the [X] of each month, due within [X] days. This agreement auto-renews monthly.

4. Cancellation & Rescheduling

Either party may terminate with [X] days' written notice. Content already produced for the current billing cycle is non-refundable.

5. Deliverables & Usage Rights

All published content becomes Client property upon posting. Service Provider may use it in their own portfolio/case studies unless Client opts out.

A monthly report covering [reach, engagement, follower growth] will be delivered by the [X] of the following month.

6. Liability, Indemnification & Limitations

Client is responsible for legal compliance of provided claims, images, and offers. Service Provider is not liable for algorithm changes or platform-side account actions.

Where this engagement is subcontracted through a Hiring Party, indemnification and insurance obligations run between Service Provider and Hiring Party as named in Section 2; Service Provider has no direct contractual relationship with, and assumes no liability toward, the end client unless separately agreed in writing.

7. Signatures

This agreement is entered into by and between [Business Name] ("Service Provider") and [Client Name / Hiring Party Name] ("Client") as of [Date].

Service Provider Signature: _________________________ Date: _____________

Client Signature: _________________________ Date: _____________

Frequently asked questions

Is this template ready to use as a legally binding contract?

Treat it as a starting point, not a finished legal document. Contract law varies by state, province, and country, and this template cannot account for every situation. Fill in the bracketed terms, then have a licensed attorney in your jurisdiction review it before you send it to a client or rely on it to protect your business.

How many platforms should one contract cover?

As many as you're actively managing, but price and scope each platform separately since content requirements (video-first for TikTok vs. static for LinkedIn) and time investment vary significantly platform to platform.

Should reporting be included in a social media management contract?

Yes — specifying a reporting cadence (monthly is standard) and what metrics are covered sets client expectations up front and gives you a natural checkpoint to discuss renewals or scope changes.

What's a reasonable approval turnaround to require from clients?

2-3 business days per round is standard. Longer than that risks missing optimal posting windows; shorter doesn't give most client stakeholders enough time to actually review.

Related templates

  • Social Media Contract
  • Client Agreement
  • Client Onboarding Questionnaire

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